Digimarkcommunications Agencia de Comunicaciones y Marketing

Abstract

This thesis addresses the organizational, economic, and social factors related to the entrepreneurship and innovation project called DigiMarkCommunications, a Communications and Marketing Agency. The objective of this agency is to support microenterprises with less than 2 years in the market, helping them to consolidate in the digital and organizational environment, as well as strengthening their presence to potential customers so that they understand the benefits of digital platforms in their growth as a brand. In addition, it focuses on the visibility of each of the services provided, as this provides them with significant advantages in front of their stakeholders. DigiMarkCommunications is positioned as a communications service provider with a special focus on digital marketing and consulting, recognizing the growing importance of digital media in today's markets. The agency offers high quality services that demonstrate to micro-entrepreneurs the economic and practical benefits of using digital platforms, improving their convenience and efficiency in time management. This document includes a justification, a description of the agency's DNA, its strategic allies, the functions it offers, the products and services available, the business model, the plans offered, the fixed and variable costs, the analysis of stakeholders and a market study that supports and substantiates this work. These elements provide the agency with credibility and guarantee the veracity of its internal processes.