¿Cómo está la Responsabilidad Social Empresarial del sector bancario en el municipio de Girón?

Abstract

Objective: Analysis of the performance currently presented by companies in the banking sector of the municipality of Girón, on Corporate Social Responsibility starting from a detailed survey on management. Materials and methods: From a qualitative research with a descriptive approach. The target population was made up of 7 banks of the municipality of Girón during the years 2015 and 2016. The technique of observation and structured survey was applied, initially revised and qualified by experts in the matter whose focuses were to know the social investment, strategies, perceived situation and the processes developed by banks in the sector of the municipality of Girón with respect to Corporate Social Responsibility. Results: It is evident that banks have social responsibility and investment policies at the national level, but at the level of the municipality of Girón is minimal, 28.6% of banks like Bancolombia and Davivienda have a high investment commitment with the community, which represents 5 banks in the financial sector did not develop programs or investment of CSR in the municipality of Girón. Conclusions: The results of the research note compliance with is legally established, although most of the banks have programs of CSR that involve social, environmental and economic issues at national level, there is evidence of little investment in the community of the municipality of Girón.