Producción y comercialización de filete de trucha en la vereda Aguablanca del municipio de Floridablanca (Santander) - Plan de Negocios

Abstract

The company Piscícola Aguablanca, is a business dedicated to the production and commercialization of trout (Onkorynchus mikys) since 2001 (fourteen years ago), managed by Mr. Fredy Rivera Robayo an Agricultural Business Administrator graduated from the University Santo Tomás de Bucaramanga , the activity has been leveraged and / or financially supported with seed capital (non-reimbursable resources) on two occasions, in 2005 by the Seine - Emprender Fund and subsequently in 2008 by the Bavaria Foundation. With these supports, the company has made significant progress from its formalization (Sena - Emprender Fund), to the strengthening and positioning (Bavaria Foundation) in the market with products of greater added value such as the deep-frozen and vacuum-packed boneless trout. Similarly, the Bavaria Foundation was raised with the business idea “Production and marketing of trout fillets in the municipality of Floridablanca Santander” within the “Expansion” program that they have for entrepreneurs benefiting from the “Strengthening” program and creation of new businesses. ” This project consists of the implementation of a new product line, (deep-frozen and vacuum-packed trout fillet) to serve the national market, which was already developed by the company at an exploratory level, precisely with the support of the Bavaria Foundation obtaining excellent results in production and commercialization. The business idea includes investments in the order of Three Hundred Sixty-seven million, nine hundred seventy-nine thousand pesos, ($ 367,979,000) represented in Working Capital for a period of 18 months, Fixed Investments (Installations, Machinery and equipment of hydroelectric generation) and Investments in pre-operations. Similarly, it includes activities such as the incubation of trout eggs, fry farming, trout raising and fattening, processing, marketing, by-product processing and processing of balanced food. Based on the above, the Business Plan “Production and commercialization of trout fillets in the municipality of Floridablanca Santander” is presented as the next step in the process of continuous growth and improvement of the company “Piscícola Aguablanca”.