Diseño de una propuesta de medios digitales para el mejoramiento de la presencia digital de la empresa Carlos Barajas en la ciudad de Bucaramanga

Abstract

The objective of this project was to design a digital media proposal for the positioning of the digital brand of the company Carlos Barajas in the city of Bucaramanga. Said company is an organization that is dedicated to the commercialization and sale of used vehicles in said city. It is a company with more than 15 years of experience in the sector and to which a case study was carried out in order to obtain information regarding the advertising area and specifically the management ofdigital media. The laws and what is inherent in the most representative legislative issues in the operation of this business model with digital presence were addressed; an analysis of the most representative direct competitors and their indicators and metrics of their presence in social networks and digital media was carried out. Among the most representative findings are that the company has a web page with a domain, which has allowed it to promote its products and has a presence in social networks, where the possibility of improvement has been evidenced, allowing for higher engagement and higher indicators. impact, since interactions with users are minimal. Starting from the reality that today consumer trends are migrating to digital, it is essential that businesses rethink their ways of reaching their prospects and acquiring customers and that is why the company has allowed this study to be carried out cape.