Pasantía en el consultorio de marketing y negocios práctica profesional Fenalco - Meta

Abstract

The present work focuses on the professional practice done at Fenalco Meta, in which the position of Intern is granted in the Marketing and Business office where certain activities were carried out such as: generate content for the attraction of potential customers, Management of business profiles, creation of content for the office and social networks, writing copys, upload information in video and image format, among others that are explained throughout the work. Due to the SARS-Covid 19 pandemic, the activities assigned to the Marketing Office ended as the project could not be continued because the trainings could not be carried out in person. As a result, the activities were changed and new functions were assigned that addressed the position of Community manager to a greater extent to brands affiliated with Fenalco Meta. These new functions continued with the same mechanics, which is the generation of content, publication of information, carrying out activities, in order to attract new customers and loyalty to existing ones. These tasks were monitored through a social media calendar that was managed where weekly content was planned to be published. The work is supported by screenshots and annexes because the internship was virtual mode due to the global pandemic by SARS-Covid 19. Concluding the report, which recounts the main activities as Community manager, a series of conclusions were reached where it highlights its importance in the digital world.