La internacionalización de los productos boyacenses: un reto para empresarios y gobernantes.

Abstract

Boyacá is a department that produces a wide variety of products, profiling itself as a region with great export capacity of coffee, flowers, cocoa, exotic fruits, among others; however, a large part of Boyacá businessmen don't have the appropriate information to develop strategies that strengthen, promote and position their products in national or international markets. They are also unaware of the entities job that support and promote the Department competitiveness and productivity through the commercialization of products and services, like the Investment and Trade Directorate in the Business Development Secretary of the Boyacá Governorate that's why this article analyzes the process which is carried out by the Investment and Trade Directorate in the Business Development Secretary for consolidating the Boyacá’s business net. In fact, this article's development is based on the descriptive methodology through the analysis and observation of the process that is carried out by this entity to get the consolidation of the Boyacá business net, where alternatives for improvement and cooperation are found in order to advance towards the new markets ingress.