Formulación de un modelo de negocio desde los principios de economía circular basado en la reutilización de neumáticos a fin de ser incorporados en la fabricación de calzado en el municipio de Duitama, Boyacá.

Abstract

According to the World Business Council for Sustainable Development (WBCSD), it is estimated that close to one billion tires are generated at the end of their useful life worldwide, representing around 25 million tons. Within that total, 70% is recovered and 50% is recycled each year on average (Comunicarse, 2019). According to (ECOGREEN, 2018) due to the automotive increase, every day a greater volume of End-of-Use Tires (ELT) is being presented worldwide. In Latin America, it is common to find these elements in dumps or landfills in an uncontrolled manner, causing serious effects on the environment and public health. One of the situations by which it is sought to improve the linear paths of production and consumption, is the need to decrease the negative results that lead to a serious affectation of the future of humanity, being the search for sustainability and sustainable development those solutions to integrate the economic, social, cultural, political and ecological factors (UN, 2020). There is an increasing need for economic models that promote sustainability and a correct use of resources in order to mitigate the negative impact on the planet. It is necessary to implement such a model in industrial sectors such as the automotive industry, not only because of the great atmospheric effects that their products cause, but also because of a factor that is often not taken into account: rubber waste. Tires are composed of three materials, rubber, steel and textile fiber, resulting to be materials of good use, transformation and incorporation in useful products, since they are basic and potential elements in industries. Therefore, a business idea is proposed which seeks to offer a solution to the large increase of this waste and the environmental problem, converting the tire into benefits that help the community. In this way, a business model is formulated from the principles of circular economy based on the reuse of tires to be incorporated in the manufacture of footwear in the municipality of Duitama, Boyacá, using various methodologies to characterize the environment, design the input and consolidate a value proposition "happy beds".