Diseño de estrategia de comunicación digital para las redes sociales de LOGYCA y El Buscador. Sistematización de experiencias

Abstract

In this document the analysis of the digital communication strategy was carried out implemented in the companies LOGYCA and El Buscador, in relation to their respective networks social, because although they are different companies, both have been immersed in the different technological advances in order to establish a closer relationship with your target audiences. These, at the same time, have a common difficulty that is the inappropriate handling of the content that is published on these communication platforms, that is why it is decided to approach themes that are consistent with this question, such as: digital marketing, inbound marketing, content marketing, among others, which allowed establishing different criteria for the design of a new strategy for Facebook, Instagram and LinkedIn in order to improve communication / interaction with the user.