Comercio exterior: aportes para un desarrollo inclusivo del área, como operación fundamental en panamericana librería y papelería S.A.

Abstract

International trade is an engine of growth that increases economic opportunities, helping its countries to expand their participation in the world economy. For this reason, companies must give it the necessary value. In this article, the importance of international trade was analyzed in Panamericana, a company where an internship in the foreign trade team was carried out. During the internship, different activities and processes were found that could be improved to achieve greater efficiency. Initially, the use of a second language (English), in addition to being the most widely spoken language in the world, allows companies to have better commercial relations. Training in aspects such as computer tools for document digitalization, avoiding information delays, customs laws, and updating platforms. Finally, it was suggested that KPIs be applied to better control the area's objectives to achieve greater effectiveness in the processes. Although Panamericana is a company with wide coverage and recognition in the Colombian market, it has a great international dependence, so it is important to focus on improving the international processes managed in the foreign trade department.