Modelo de Negocio de Nano-Window - Empresa de venta, suministro e instalación de Nanotecnología para Ventanas en Colombia

Abstract

Throughout this document is presented the business model developed for the company Nano-Window, a project focused on the sale, supply and installation of smart windows (nanotechnology), whose implementation provides multiple benefits to the companies that implement it, their spaces and users, in aspects such as health, comfort, status, economy, environment care, among others. This text presents the tools that were used to carry out the market analysis, from the analysis of the demands and drivers of innovation, through the customer classification matrix, followed by the empathy map and the experience map, and ending with the Kano diagram. Using the results of all the tools, it was possible to assertively identify the target customer, the way to reach it, subsequently generate empathy and finally offer and provide a complete product that meets all their expectations.