Redes Sociales, Salud Mental y Consumo Digital: Una Mirada al Comportamiento de los Jóvenes en Bogotá

Abstract

This study delved into the factors that influence the use of social networks and their impact on the mental health of young people in Bogota, as well as their connection to digital consumption habits. In a world where platforms such as Instagram, TikTok and Facebook are an essential part of daily life, young people are constantly exposed to visual content that promotes social comparison, the search for approval and, in many cases, the adoption of impulsive buying habits. This situation can affect their emotional well-being, generating anxiety, low self-esteem and pressure to maintain an idealized image. Using a mixed approach combining quantitative and qualitative methods, surveys were conducted with 29 young people between 18 and 35 years of age, complementing the analysis with contemporary theories on mental health and digital consumption. The results showed that 62.1% of respondents compare themselves with other users at least occasionally; 41.4% have experienced anxiety after using social networks; 48.3% admitted that their consumption has increased due to these platforms; and 37.9% have bought products recommended by influencers. These data underscore a clear connection between frequent use of social networks, emotional state and consumption behaviors. Based on these findings, a proposal called “Consume Conscious, Live Present” was created, which aims to promote responsible consumption habits through three pillars: critical digital education, emotional self-care strategies and participatory technology. This initiative includes workshops, informative capsules, disconnection activities and an interactive platform for personalized monitoring of consumption habits.