La optimización de los recursos financieros desde la Comunicación vinculada con el DirCom.

Abstract

Because of the ignorance of the 21st century company in the area of communications and the process

for brand positioning. The figure emerges of the Director of Communications who

it will provide any needs. In Chapter I, you will find the description of this figure and

of course the ones he does and how he does it. Followed by them in Chapter II, the

Position of the DirCom within the organization chart, the profile of it in the different areas

make up a professional and the strategy you must manage to perform a CEEC. And in the III and

latest chapter the profitability of having a DirCom in the company, real-life cases that

show the need to have this figure and their position the differences that exist between a

DirCom and a consulting firm, which, while the latter may be a possible solution to the

possible crisis situations, does not fill all the gaps to generate a positioning of

successful branding and preventing a possible crisis in a higher percentage. And finally it

finding the findings and recommendations that consist of important aspects for the

successful hiring of a DirCom. That is, the company that does not consider and executes the

hiring a Communications Director may be doomed to disappear, as

market demands and technology are increasing day after day.