Chiagurt m&g casero, plan de negocios

Abstract

This research work proposes the creation of a company dedicated to the manufacture of chia yogurt in the city of Villavicencio, Colombia. This project responds to the growing demand for healthy and functional foods, promoted by consumer interest in natural products that provide nutritional benefits. Chia, known for its antioxidant properties, high omega-3 content, fiber and protein, is combined with yogurt, a widely accepted probiotic food, to develop an innovative and attractive product for the local market. The study includes a market analysis that identifies consumer preferences in Villavicencio, highlighting interest in healthy and high-quality products. In addition, the economic and logistical conditions of the region are examined, evaluating the technical, financial and operational viability of the project. Production is based on sustainable practices that promote local development, using raw materials from regional suppliers to strengthen the area's economy. Finally, financial projections are presented that show the company's profitability potential, as well as marketing strategies focused on product differentiation and market positioning. This work seeks not only to establish a profitable company, but also to contribute to the economic and social development of Villavicencio by promoting healthy and sustainable lifestyles.