Importancia de mejorar la eficiencia en los procesos del área de inteligencia de negocios como parte del modelo de negocio de Casa Editorial El Tiempo

Abstract

Business intelligence in a company is a fundamental part of its business model since it is what allows it to approach the market assertively. To analyze its importance, a detailed observation was made from the position of intern in the area at Casa Editorial El Tiempo, carrying out information transfer tasks to the commercial force, who is in charge of managing the advertising spaces with the advertisers. In this article, the problems encountered in the business intelligence area were described and through documentary research, consulted and collected information it was provided a solution. The results showed that the area presents some problems in the efficiency of information transfer due to the means used and a direct relationship between the area and decision making. As a solution, the inclusion of PowerBi was proposed, which is an interactive data analysis tool, the continuous training of workers and the improvement of organizational communication. With the above, it is concluded that the transfer of information, a load of business intelligence, must be quality information in order the commercial force can offer better products to advertisers.