Plan de mejora redes sociales Red+TV y canales musicales Claro

Abstract

The telecommunications company Claro, within the area of corporate communications and new media, has different television channels of its own which are Red+Tv, Claro Música Tv, Me gusta Tv, Sin límites Tv, Claro Sports Tv and InfoClaro; is a fairly large unit that although it has been able to create its presence in networks, it does not have the necessary support in social networks to achieve the necessary engagement, that is, the interactions and followers required to be at the level of the competition and additionally a diagnosis is required to reform the grid of content published on them and that this in turn generates traffic to television to increase audiences, This improvement plan seeks precisely to thoroughly analyze the social networks of these television channels (Facebook, Twitter, Instagram, YouTube), implement strategies that contribute to the improvement of Engagement and audiences, in addition to providing possible guidelines to follow to achieve monetization through social networks and television channels and create a functional content grid; This taking into account the programs broadcasted in the different channels and additionally the WhatsApp chats and the request for the creation of the social network Tik Tok.