Estructuración de la empresa Deartec a través de un plan de negocios enfocado a los centros comerciales de Bucaramanga y su área metropolitana

Abstract

This project aims to establish a structuring for the DEARTEC company dedicated to the production of small and large-scale decorative elements, in the city of Bucaramanga and its metropolitan area. Likewise, it is oriented to develop studies that allow to determine the most optimal way of production, the financial and economic administrative model of the company dedicated to the provision of said services through the tools granted by a business plan. The business plan seeks to transcend from a family business to a solid and enduring company over time, which takes full advantage of market opportunities. Contributing to the generation of employment in the sector and promoting artistic and cultural development, through business opportunities for artisans from Santander.