Análisis de los aportes de la Responsabilidad Social Empresarial RSE de los principales bancos del sector financiero en Colombia 2014-2017

Abstract

According to international regulations and therefore national, the banking financial sector in Colombia is called to develop concrete investment programs in sustainable social and economic matters obeying the order to comply with the Corporate Social Responsibility that includes the guidelines to follow with observation that allow to create social, reputational and economic value that is to say that they revert in benefits both business and social. The main entities of the banking sector in Colombia: the Bancolombia Group, Banco de Bogotá, BBVA Colombia and Banco Davivienda, selected for the study, are entities that, since 2004, have been showing concern to execute with this tool activities that provide financial and social satisfactions and already in the years 2014, 2015, 2016 and 2017 have achieved satisfactory achievements in education, health, recreation, environment and other aspects that mitigate the expectations of Corporate Social Responsibility. However, it is necessary to ask precisely what are the economic and social benefits of the investment in Corporate Social Responsibility carried out by the main banks in Colombia? A study is developed that bases the analysis of the contributions of the CSR management of the main banks to the sustainability in Colombia in the period between 2014 and 2017, making a theoretical, conceptual and legal approach to the banking CSR that allowed to detect the investments in the different dimensions carried out by the banks, determining the economic and social benefits of the investments in the aforementioned period. Social responsibility demands that a company is viable and sustained over time in terms of economic and social aspects, which forces us to seek a balance between economic, legal and ethical issues that involve social and environmental factors and to achieve this. Social will find agreement between the strategies; policies and business practices, in this way the banks studied will be welcome for full compliance with the rules that support Corporate Social Responsibility.