Modelo de transformación digital para las MiPymes de Tunja en el año 2022.

Abstract

This article seeks to identify the digital transformation models aimed at MSMEs, in order to facilitate processes, achieve a competitive advantage and generate value for MSMEs in the city of Tunja, according to (Nasiri et al., 2020), the The adoption of smart technologies is a fundamental part of the digital transformation of MSMEs, in addition to achieving improvement in products and processes, it also has an improvement in customer-company relationships. Taking into account that according to the management report of the Tunja Chamber of Commerce (Cámara de Comercio Tunja, 2020) presented in January 2020, for 2019 the cancellation of 7,460 commercial registrations was made, of which 53.8% belonged to the jurisdiction of the Tunja Chamber of Commerce, for this reason a diagnosis was made using the survey collection instrument in order to identify and analyze the current conditions of the MiPymes of the city of Tunja in terms of digital transformation . With the results obtained during this stage and after the literature review as a result of the investigation, it is suggested that the MiPymes of the city of Tunja apply the model presented by iNNpulsa Colombia and MinTIC, given its level of adaptability and easy application in any company. this in order to provide a solution or alternative for organizations to improve their level of maturity in terms of digital transformation processes.