Cultura Vegana en Colombia: una Aproximación desde la Competitividad Empresaria

Abstract

The rise of veganism as a global trend has significantly transformed the food market, presenting both challenges and opportunities for businesses. This phenomenon, driven by growing ethical, environmental, and health awareness among consumers, compels organizations to rethink their commercial strategies, production models, and marketing approaches. In Colombia, the growth of veganism has been particularly notable, reflected in the increasing demand for sustainable and healthy products, as well as the proliferation of vegan options in the gastronomic and manufacturing sectors. This article examines how Colombian companies have responded to this trend, highlighting business adaptation strategies, product innovation, and the adoption of ethical certifications as key tools for competing in an evolving market. Additionally, it explores the practical implications of this transformation, emphasizing the importance of sustainability, supply chain traceability, and collaboration with local communities to strengthen competitiveness. Finally, the findings underscore that successful adaptation to the vegan market not only addresses current demands but also represents an opportunity to lead the transition toward a more ethical and sustainable business model.