Informe de opción de grado práctica empresarial Rappi

Abstract

The university internship was carried out at Rappi, specifically in the Consumer-Packaged Goods (CPG's) area. The main focus of this area is the management of daily consumer products that require constant replenishment in the life of the average consumer. As an intern, the main responsibility consisted of leading all communications with strategic allies such as Exito, Carulla, Super Inter and Surtimax. This included design, catalog and execution tasks, thus establishing an effective connection between Rappi and its key partners. Rappi is an on-demand delivery platform operating in several Latin American countries. founded in Colombia, it has expanded its operations throughout the region, offering a wide range of services from grocery and shopping deliveries to financial services. The Rappi app has become ubiquitous in the daily lives of many users, providing them with the convenience of accessing products and services quickly and efficiently. The company has stood out for its innovative approach and its ability to adapt to the changing needs of its users in a dynamic market. The experience covered the organization of relevant events, including Expovinos, Carulla's birthday and special price days. These events not only provided valuable learning on communication segmentation, but also on implementation in application and coordination of activities. She was assigned various responsibilities, among them, the weekly update of a statistical document that evaluated the growth or decrease with allies. This experience at Rappi has not only provided a deep understanding of the dynamics of the daily consumer goods market, but has also developed essential skills in communication, data analysis and event management. The challenges faced have contributed significantly to professional growth and practical understanding of the theoretical principles learned in academia.