Optimización comunicativa en la Feria Aeronáutica de Colombia a través del diseño gráfico

Abstract

This document has been made based on the work experience obtained in Aeronautics Civil of Colombia. The purpose of this systematization is fundamentally based on identify the visual problems found in the events carried out by the company, mainly at the Colombian Aeronautical Fair. And through a developed analysis in the company of the Outreach and Press group, to be able to generate a focused strategy holistic, in order to optimize the communication processes that occur in such events. My expertise as a graphic designer is reflected in this project with the production of a animated short film that is an essential part of the aforementioned communication strategy previously, in which the evolutionary process that has developed through each version of the F-AIR COL, and which together with other graphic elements transforms the Linear schemes with which the event was usually organized. Additionally, through the This document presents the conceptual and historical foundations that were held in account to implement the communication strategy, technical design parameters used to graphically compose the animation and analysis of my experience as designer at Aerocivil.