Plan de Negocios "Pizza RocK"

Abstract

This Business Plan began as an idea of ​​a family reunion and was crystallized thanks to the knowledge acquired during my years of study at the Santo Tomás University. It is carried out within the regulatory framework of the 'Entrepreneurship Fund' led by the National Learning Service (SENA) guidelines that have also been approved as a degree option to opt for the International Business Professional degree from the entrepreneurship emphasis of the Faculty of Business International. The general objective of the business plan is to consolidate the Pizza Rock company as a leading brand at the local level based on the implementation of a shared value model which influences the continuous improvement of processes and the execution of strategies that enable its expansion at national and international level. The development of this research work aims to demonstrate the viability of the business plan adopted by the Pizza Rock company, which was chosen to understand the relationship between administrative theories and practices in the real sector and the theoretical elements related to the business plan from the CSR approach as a fundamental axis. The dynamics of the Colombian market with regard to the economic segment of prepared foods has presented configurations and consolidation in its structure since the economic opening, the participation of fast food restaurants from other countries, in addition to the demands and needs of the domestic market, have given way to the emergence of new visions and identification of opportunities to invest in this sector. Thus, we find in the Colombian capital an important demand for fast food on a daily basis, making this sector an opportunity for entrepreneurs. However, the offer of products has been growing vertiginously which generates a competitive market in which it is necessary to offer consumers an added value that meets high quality standards, exclusive recipes, affordability and availability; without neglecting fast but healthy food lines to also reach those sectors in which high trends in gastronomic care and well-being have gained significant space.