Ampliación del Área Comercial de Zentir Muebles a Través de la Aplicación del Marketing Digital

Abstract

Zentir Muebles is a Colombian company that was born to provide furniture in stainless steel, wood and other materials of excellent quality, for industrial use, in compliance with the guidelines, regulations and measures against the COVID-19 pandemic. Its product portfolio ranges from furniture for hospital areas, industrial laundry areas, to storage furniture, work surfaces and equipment systems. By 2020, in the midst of the Covid-19 contingency, a growing need was evidenced for the implementation of biosafety protocols and implements, this is how Zentir Muebles decides to expand its portfolio of stainless steel furniture to portable and fixed sinks in 5 presentations, being 4 of them in this material and one in chipboard.

With this growing portfolio and the objective of gaining recognition and reach, it is necessary to implement promotion strategies and attention to potential clients. In this way, the creation and structuring of the commercial and marketing area is proposed, which will allow attracting prospects, interested in the company's products, through digital tools, in addition to offering them an attention to their needs on time and applying the plans of loyalty and buyback.