Estrategias Innovadoras de Otros Países, Que se Pueden Implementar en el Sector Cafetero, para Mejor la Economía del País.

Abstract

DANE (2022) points out that "Coffee is one of the most important products in Colombia, since it contributes approximately 1% to the national gross domestic product, represents 10% of Colombian exports and is the livelihood of approximately 560,000 families.” (p.1). Although the coffee sector is very productive in Colombia, it has shortcomings that harm issues related to the production, marketing and export of the product, since, although this country has all the tools to become the world's leading exporter of coffee, it has shortcomings that they are not allowed. Although Colombia could become a high coffee exporter, it is difficult for it to become the first coffee producer, since there are countries with larger extensions of land, but with respect to exports Colombia if it could reach first place. For years it has ranked third worldwide in this category. The shortcomings mentioned are mainly focused on why Colombia does not implement adequate production, commercialization, or marketing strategies within the Coffee sector and for this reason it continues to be in third place, despite the fact that our country can easily occupy first place. Based on the above, strategies implemented in countries such as Brazil, Vietnam and Etiopia related to organic production, investment in competitive strategies, collaboration with small, medium and large coffee producers or entrepreneurs, the development of marketing and advertising strategies are analyzed., decrease in the costs of inputs that intervene directly in the elaboration of coffee. A list of strategies that could easily be implemented in the country and contribute to making Colombia an even stronger competitor in the world coffee sector is mentioned.