Aplicación del Modelo de Proyectos ISO 21500 para la Gestión del Proceso de Direccionamiento Estratégico en la Empresa Soluciones & Construcciones LM S.A.

Abstract

The Strategic direction is a set of actions that allow a certain company to establish attainable and reasonable objectives through management strategies that lead to compliance with what is proposed. Based on the foregoing, strategic management becomes a tool that provides the necessary information to guide management maneuvers in public and private companies. The present work was elaborated in the company Soluciones & Construcciones L.M., in order to guide decision-making related to the scope of proposed goals to achieve progress and promote its maintenance in the market. In this scenario, efforts are focused on identifying strategies that allow the company to provide guidance in solving problems related to attracting customers, based on the projection of trust and quality in the offer and execution of its services or Projects. The development of this work was carried out based on the internal analysis of the company, identifying its problems, followed by the setting of objectives. Finally, a proposal is established on the characterization of the strategic planning process, which includes project management through the ISO 21500 methodology, in order to document and contribute to the subsequent standardization of this processes.