Enfoque de género en medios digitales en Colombia

Abstract

Women in the course of history have taken force in areas such as politics, science and culture. Likewise, the empowerment of women in the journalistic workplace has achieved the almost feminization of the means of communication. In spite of this, the UN and Bejing's platform of action affirms that 1 out of every 4 people that are read or heard on the news are women. In addition, only 27% of women hold senior management positions in media organizations, according to a study carried out in 500 agencies in 59 countries. When we talk about a gender approach in Colombia, both in the press and in the radio, it does not exist. It is perceived that Colombian society plays a role of equal conditions between women and men. At the IV World Conference on Women, the media is mentioned as a priority area for the struggle for gender equality. In view of this panorama, two digital communication media will be present, which will allow us to approach the topic in question with the objective of demonstrating how the media have a responsibility for the image of women that has been created through language.