Características de personalidad y el comportamiento de compra impulsiva a partir del uso y consumo de tarjetas de crédito propias y compartidas que brindan los hipermercados en mujeres entre los 25 y 35 años de estratos 2,3, 4 de la ciudad de Bogotá

Abstract

Nowadays the retail establishments have adopted new strategies in order to attract and retain customers, with loyalty programs linked to the theme of credit cards own brands. The present investigation focused on identifying the relationship between personality characteristics and impulsive buying behavior from the use and consumption of credit cards and the comparisons provided by the Éxito and Cencosud stores in women between the ages of 25 and 35 Middle socioeconomic level of the city of Bogotá. This investigation use a quantitative research that was carried out in which the methodology used for the research of descriptive type, it was applied the impulse buy test, indebtedness test and a test of the factors of the personality. The data collected were analyzed using the contingency tables in order to identify the personality traits that influence impulsive buying behavior, the relationship between credit cards and impulse buying, and the relationship between impulse buying And the levels of indebtedness from the use of credit cards in the retail sector, the analysis of these results beyond women who are prone to use credit cards and therefore to become indebted are passive, timid and self-sufficient people.