Gestión de contenidos visuales para canales digitales y punto de venta de la empresa corona.

Abstract

The professional internship was completed at Compañía Colombiana de Cerámica S.A.S. (Corona and its sub-brand Grival) within the Trade Marketing area, specifically as part of the Visual Merchandising team. The activities took place in Bogotá at the headquarters located at Ac. 100 #8-55 (World Trade Center Building). Serving in the role of Graphic Design University Intern, the internship spanned a six-month period, starting on February 24, 2026, and concluding on August 23, 2026. The agreed objectives focused on the development and organization of communication assets such as banners, POP material, and content for various digital channels and social media, integrating a commercial vision that connects the interaction between internal stakeholders and the market. As a general outcome, the communication needs of the company's internal channels were successfully adapted into real points of sale through an omnichannel approach. This process facilitated the creation of specialized graphic content for print, digital media, and social platforms, alongside video and photography production. Furthermore, acquiring professional experience through continuous feedback from the team was key to strengthening the quality of deliverables and maintaining alignment with corporate standards across all fronts.