Plan de mejora para la Captación de Nuevos Clientes Mediante Estrategias de Marketing Digital y Experiencial en el Hotel Indalo Park, Santa Sussana, España

Abstract

This improvement plan aims to increase the acquisition of new customers at Hotel Indalo Park through digital marketing strategies based on the customer experience and the distinctive value of the Happiness Department. This department is responsible for addressing complaints and suggestions, managing reviews through Hotelinking, providing tourist information, and ensuring positive experiences for guests. The proposal consists of integrating these actions into the hotel’s digital strategy through SEO optimization, personalized email marketing campaigns, the creation of emotional content for social media, and the use of guest reviews as a source of trust. Through the implementation of this plan, the aim is to strengthen the hotel’s online reputation, increase direct bookings, and reduce reliance on external intermediary platforms.