Comprensión de la logística verde en la industria hotelera de Río de Janeiro

Abstract

Understanding green logistics in Rio de Janeiro's hotel industry is a topic of growing relevance in Brazil, highlighting the need to address sustainability and innovation in the hospitality sector. In this context, green logistics has become an essential approach to address environmental challenges and promote more responsible practices in hotel supply chain management. Brazil, a country that has been the subject of study in relation to its technological development and innovation, offers a unique perspective to understand how green logistics is integrated into the hotel industry in Rio de Janeiro. Through investment and support from various public and private entities, Brazil has made progress in promoting sustainable practices, making it a relevant example for other Latin American countries, including Colombia. This article will explore the relationship between green logistics and hospitality in Rio de Janeiro, examining how innovation plays a crucial role in the implementation of sustainable logistics strategies in hotels in the region. The importance of higher education, such as that offered by prestigious institutions like the Pontifical Catholic University of Rio de Janeiro and the Federal University of Rio de Janeiro (UFRJ), in promoting environmentally responsible practices in the hotel industry will be highlighted. In addition, there will be an analysis of how business incubator programs, such as those sponsored by these universities, can contribute to the development and adoption of innovative solutions in the field of green logistics.