Segunda Aura: Emprendimiento de ropa de segunda mano como agente de cambio en el consumo textil en Bogotá

Abstract

Historically, fashion has reflected social and political changes, but in recent decades, the mass production model has created issues such as environmental pollution, labor exploitation, and an increase in textile waste. Zara, a brand under Inditex, popularized this model, characterized by rapid production on a large scale to respond to market trends. "Fast fashion" involves high production with cheap materials and low-cost labor, leading to problems such as excessive water use and CO2 emissions, along with poor working conditions. To address these issues, alternatives like the circular economy and responsible consumption have emerged, promoting the reuse and recycling of clothing to reduce environmental impact. Segunda Aura is a second-hand clothing venture in Bogotá aiming to transform mass consumption into a more sustainable model. It offers affordable clothing and services that promote reuse, such as upcycling workshops and clothing swaps, with the goal of raising environmental awareness and reducing compulsive consumption. The venture also seeks to create partnerships with other stakeholders to expand its reach and visibility, proposing a sustainable fashion model that meets the needs of the modern consumer. With a suitable legal structure and a clear business plan, Segunda Aura aims to contribute to a positive change in the textile industry.