Sistematización de experiencias alrededor del análisis de identidad gráfica de Universo Mola en Instagram, proyecto de la Fundación Entre Soles y Lunas

Abstract

The current writing has as its object of study the graphic identity of Universo Mola of the Entre Soles y Lunas Foundation where work practices are developed, in order to analyze, through certain authors, the implementation that has occurred in visual works, from Instagram specifically. This problem was identified throughout the intern's first period of work development, where the design of pieces for such a social network seemed not to adjust graphically to what previous colleagues had displayed. This analysis is given through matrices guided by Joan Costa's questions in 2018 that build identity. This clarifies the functionality of the creative process of Universo Mola, which shows that it issues an approach of graphic rules housed in a manual, a step specified by Alina Wheeler (2018). To understand how this issue can affect the project, the visual system is analyzed around the parameters of Roberto Cháves and Raúl Belluccia (2003), showing that 5 of these do not get the requirements set by the authors. Therefore, a guide example is presented, developed within the labor practice, which exposes the basic elements to be explained to complete the formalities that an identity manual needs. Such a process seeks to encourage the project to understand the needs of its users under the gaze of the graphic designer, understanding that meeting these needs will enhance the interaction results established here and there will be a possibility of reaching direct competition.