Propuesta para el diseño de un plan estratégico para Freskaleche S.A. 2015-2020

Abstract

By means of the present offer, it is tried to contribute to the strengthening of the operations inside the principal functional areas of the company Freskaleche S.A, in order which this one manages to consolidate and to adapt his strategy to the changes of the environment of an effective way, achieving his supported growth and geographical expansion to new segments of market. For this, there was realized a descriptive investigation of character that threw quality information there being achieved a major comprehension of the characteristics that were surrounding the environment and environment of the company. Obtaining this way, that the company has big possibilities of managing to expand his market and to grow to the wished pace provided that, each of his functional areas possesses the capacities and necessary competitions to compete to major scale and to obtain performances superior to the average.