Propuesta de un plan de negocio para la creación de una empresa panificadora de harina de quinua en San Juan de Pasto Nariño

Abstract

The following work is presented by formulating the question as through a business plan for the creation of a bakery company from quinoa flour, it contributes to improving the nutritional situation in San Juan de Pasto and is where the need for consolidate new processes and productive ventures since there is a commercial waste of quinoa flour production. specific objectives are derived which are based on the market study to determine supply, demand, competition and distribution channels, a technical study that allows us to specify the size, location and adequate infrastructure, an administrative and financial study That allows to determine the investment and to look for a means of financing and finally to economically evaluate the business plan to determine its profitability and viability. For the development of this business plan, I base myself on the book Entrepreneurial Innovation by the Author Rodrigo Varela, who defines the business plan as a document that allows evaluating a business opportunity and in turn reducing risks for decision-making, also seeks to encourage creativity and innovation of companies, regardless of the sector in which they are located, all public or private institutions must focus on the correct development of a strategy that adjusts to market conditions.