Centro de entrenamiento individualizado C.E.I

Abstract

The present work is based on the description of the construction of a company from the identification of different needs, raising different alternatives and strategies for the creation of a training center that has an individualized approach to the processes of the users also taking into account that currently there is an evident taste of the population for the practice of certain sports disciplines, this results in the creation of the individualized training center C. E. I a space created for those people interested in physical activity and passionate about a particular sport, through different sports throughout the writing specify the ways through which C. E. I creates the experience for its users providing training based on different sports disciplines. The following work is developed describing the brand identity, business model, resources and financial viability of the project as well as different aspects to be taken into account in the creation of a company how the description of the competition, the strategic location of the company, the target population and especially the value proposal, the business model is created taking into account the Canvas model synthesizing the idea and the fundamental aspects in an established canvas proposed by the model.