Sistematización de experiencias del proceso de implementación de herramientas tecnológicas virtuales para mejorar la comunicación interna emitida por el departamento de bienestar y comunicaciones a los empleados de Caracol Televisión S.A.

Abstract

The present work of Systematization of Experiences is a requirement, as a degree option, to complete the career of Social Communication for Peace at the Santo Tomás University. In the same way, the work practice must be carried out in which functions are carried out according to any of the four emphases that make up the fifth module of the undergraduate degree, which are: organizational, conflict, education and journalism. That is why the systematization seeks, through the rigorous description of a certain process, to visualize step by step what it consists of, and then carry out a deep analysis, whose objectives are to identify weaknesses and strengths in order to do so, through a striking proposal and theoretically supported, propose improvements or redesign it. Under this framework, it is key that the interaction of the researcher allows him to collect enough resources and records, both qualitative and quantitative, to provide support and validity. Therefore, it is intended to consolidate the description and analysis of the process, under a theoretical framework that will be referenced with different authors whose contributions have meant a new concept of both organizational communication, in this case internal communication. Finally, the chosen degree modality allows obtaining results that directly influence the place of practice, either by the new approach or the redesign of the communication process, based on the theme already defined, in order to promote its efficiency, effectiveness and contribute to communication from an organizational point of view.