Infalible, otra mirada de la actualidad y la verdad de lo que sucede

Abstract

Infallible, an alternative means of transmedia communication, created by students from Social Communication for La Paz of the Santo Tomás University, who take as tools the knowledge acquired through the career; visual structure, textual writing, organizational entrepreneurship and brand positioning, in order to create and structure the project. Infallible, it is structured as a graphic and transmedia alternative communication medium, in which postmodernist visual and written tendencies are expressed, which allow to broaden the Opinion panorama regarding the topics of interest that are generated in the public sphere, and that different reasons is limited, restricted or censored in the traditional media, This is why each publication has central sections: first, issues are disclosed or news events, whether political, social or environmental, that at the moment are shown partially, limited or entirely censored in the media, being chosen according to a weekly analysis of topics of interest expressed by the reading public of Infalible and subsequently posted on the website; second, social networks are used for the transmission of information through the collection of sources, where the news is released daily most controversial of the day, which are not completely viralized by the media, but which should be considered important in Colombian society.