Narrativas transmedia como dispositivo de mediación para el aprendizaje de competencias de comunicación en las organizaciones desarrolladas a través de los Proyectos Integrales de Aula

Abstract

The objective of the research project is to analyze the fundamental characteristics of the transmedia narrative as a mediation device for learning communication skills in organizations, developed through Comprehensive Classroom Projects. The intention of the project is to raise the elements theoretical, conceptual, methodological of the transmedia narrative from the Organizational Communication, whose development is developed in the environment of the Projects Classroom integrals. The project is conceived as an articulated and significant journey for the strengthening of transversal competences in formative research: effective management of organizational communication and strategic communication; critical use of transmedia narrative; knowledge and practices of communication in organizations. The development of various competencies creates new opportunities for efficient professional performance, understanding the context of organizations, the conceptualization and application of categories in the field of organizational communication: strategic communication, social responsibility business, corporate governance and good governance code. Likewise, the integration and use of different forms of integrated communication in Storytelling and its strategic application in digital marketing opening the doors to the possibility of creating and doing your own ventures.