Los desafíos del emprendimiento de cara a la materialización de una idea innovadora: Una mira desde la sobrevivencia en el mercado

Abstract

Entrepreneurship as a life project means the subject that embarks on a path that involves various situations that affect both positively and negatively, in light of this reality, the challenges that arise when developing a creative idea based on an activity of entrepreneurship, they mean who undertakes three challenges of the first order and a next challenge of the environment that collects a set of adverse situations that mean continuous learning in their activity of entrepreneurship. This reality of undertaking can be compiled in the following way: a) Challenges of the first order: 1) Entrepreneurial attitude, 2) Entrepreneurial activity, and 3) Entrepreneurial aspiration; I feel these attitudes that the entrepreneur must have and that at the same time mean a compendium of obstacles to overcome. b) Challenge of the environment: This does not have a certain number of obstacles or adverse situations, reiterating that according to the type of entrepreneurship and the nature thereof, several situations may arise that confront the entrepreneur in his exercise; even so, the environment can present ten generic situations that, independently of the enterprise, allow the entrepreneur to face the crisis and adverse situations