Adaptación de una empresa francesa al mercado colombiano

Abstract

ASERTI Electronic presented its services to the Colombian market for the first time during the Bogotá International Fair held in Corferias at the end of 2014. In a stand sponsored by the French embassy in Colombia. The offer of electrical repair and maintenance aimed at the industrial sector generated a lot of curiosity among the visitors of the Fair as it is a distinctive service, since all the others are focused on the supply of equipment or industrial machinery.

Seven years later, ASERTI Electronic has become a strategic partner of electronic maintenance for most industrial plants in Colombia, in all industrial sectors and at nationwide. With its electronic repair and maintenance offer for any type and any brand of industrial equipment, including free diagnostic service and 6-month warranty, it had managed to capture a large part of the Colombian industrial market, setting the ASERTI Electronic brand in the mind of the maintenance managers of industrial plants.

In the absence of competition in the market, so far most companies had no choice but to purchase new equipment, in the event of a failure of their machines. However, with the arrival of ASERTI Electronica in the Colombian market, the maintenance managers of the industrial plants had identified a new alternative, which allowed them to provide a quick, reliable and economical solution for the maintenance of their plants.