¿Cuáles retos de innovación y marketing tendría una empresa que confrontar en la pandemia?

Abstract

The Covid-19 has not only been systematized, it also proposes various competencies and independent planning as an expectation to the environment, to have contingency intervention for situations similar to the pandemic that have been experienced, companies now generate a backup of all their company information data; in order to face new challenges and study what they need to complement and what they should apply in the business sector. We can realize that business innovation is important for a company as it is its metrics, its ethics, its ability to understand things, being on the rise and knowing the updates makes the company more competitive, this makes it attractive, as we could notice an advantage and disadvantage that has been achieved in digital innovation and companies took the step, it was thanks to the Pandemic that today we are living, both the deficit of the economy, there is much that companies around the world can learn from each other in terms of how to meet the challenges and develop new effective work. The pandemic has also provided opportunities for collaboration for innovation agencies and digital marketing, such as the strategic plan in companies, digital platforms, to engage with new challenges and begin to investigate and recognize the technological resources we have at our disposal, being a major exchange of more data and lessons learned.

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