Estudio de factibilidad para la creación de la empresa de servicios phantom test

Abstract

The present work seeks to study the feasibility of creating the company "Phantom Test", a company dedicated to carrying out quality tests of the after-sales technical service in dealerships of the premium segment of vehicles in the country. In it you will find a complete market and financial study, which shows the feasibility of the creation of the company and the real possibilities of growth within the BPO service sector. The novelty in the service provided is based on the non-existence in the market of a company that provides this type of test, with the quality and experience required by the factories. On the other hand, we find that within the Colombian automotive market there is great growth potential and that it has the number of dealerships necessary for the company to function. providing investors with a return on investment more than projected inflation. Once all the information contained in this work has been analyzed, we can predict that the impact of the launch of the company "Phantom Test" will be positive. There is a clear market niche that it is going to reach, and it has the necessary administrative structure so that it can respond actively to customer needs.