Impacto de la cultura organizacional en la productividad de las pequeñas empresas en el sector Bogotá

Abstract

The present monograph, titled “Impact of Organizational Culture on the Productivity of Small Businesses: A Case Study in Bogotá’s Commercial Sector”, aims to analyze the relationship between the values, practices, and behaviors that shape organizational culture and the productivity levels achieved by companies in the sector. The research arises from the need to understand how cultural aspects influence business performance, especially in small organizations where labor relations and managerial practices play a decisive role in outcomes. Methodologically, the study adopts a mixed approach with a non-experimental, cross sectional design, combining qualitative techniques (interviews and content analysis) and quantitative techniques (surveys and review of productivity indicators). The population consists of small businesses in Bogotá’s commercial sector, and the sample was selected based on convenience criteria. The expected results seek to demonstrate that a strong organizational culture characterized by effective communication, motivation, teamwork, and clarity in institutional values significantly contributes to increased productivity. Finally, the study proposes strategies to strengthen organizational culture as a tool for improving performance and business sustainability.