Plan de Mejora en el Área de la Gestión de Mercadeo por Medio del Ecommerce Para la Organización Indoblando Limitada, Ubicada en el Municipio de Sopó (Cundinamarca)

Abstract

The objective of the work developed was to guide the Indoblando organization, by proposing an improvement plan for the area of marketing management through ecommerce, this proposal focuses on providing other means of contact to the organization with customers, guaranteeing to satisfy the needs of a more online world, and with the expectation of expanding the organization’s market to a higher level of consumers. The Project was based on the need caused by the pandemic to acquire products and services in an easy and comfortable way, the aim is to visualize Indoblando integrating several digital tools to provide quality information for consumers, venturing into online media, with website, social networks, payment gateway, payment providers, corporate email, among others, which are basic tools to start the ecommerce process. The Project study was basically prepared in order to provide added value to the Brand, with a detailed study for decision – making regarding the implementation of e-commece, since it is necessary to adapt to the evolution in consumption and be an organization that stands out from the competition. The experience that Indoblando has in the market has helped it to be recognized as a leading company in the market, and for this reason, what it wants to contribute is an improvement process for the marketing are, with the purpose of continuing to build an organization that provides employment, that grows and is profitable through ecommerce. The TPI project is characterized by being composed of the problem statement, the project objectives, analysis of the micro and macro environment, missional environment, strategic environment, subsequently the organization was diagnosed through the MPC, MEFI, MEFE and DOFA matrices, solution proposal, description of the solution, implementation of the proposal, action plan, indicators, costs and conclusions, giving a vision to change, flexibility to constant improvement, use of online media as a sales tool to guarantee the growth of the organization.