Colchones Haren Villas de Granada

Abstract

The entrepreneurship project is carried out within the framework of the presentation of the degree work, this has been carried out from personal experience and research on issues related to the mattress industry, the population, economic, marketing and advertising issues that they have direct relationship with the topics covered throughout the project. The purpose of this is to present the development of the Harén mattress warehouse, demonstrating how its place in the market has been and its future development plans; Likewise, it is intended to observe the behavior of the public and the economic factor against it in order to generate an impact plan on the brand and the business itself. Understanding that the general objective of the business is the marketing of mattresses and the generation of strategies for a greater positioning in the market, in addition to this, the product as such and its characteristics are also shown in order to demonstrate later which strategies will be carried out to grow the business and also how the business is at the moment and what is its projection in a period of 5 years at a financial level based on real results demonstrated by the company in order to justify its sales and its economic viability. In order to fulfill this objective, this document will be structured in the following parts: 1. Market research: The objectives will be defined, the market background will be analyzed and how the sector is doing at the moment will be analyzed. 2. Market Strategy: At this point, the first focus is on making the product to be marketed known in order to generate strategies for: distribution, promotion, communication, service and supply in order to offer a good product at a good price and with the best service. 3. Sales projection: This is one of the most crucial parts of the project since it will be explained in depth if the project is financially viable or not according to the proportion of sales and its 5-year projection. 4. Operation: At this point each of the characteristics of the product will be announced in the technical sheet and how its process is, as well as the needs and requirements in order to generate a production plan. 5. Purchase plan: The purchase price of the products is disclosed at a wholesale price in order to verify that there are indeed good prices and a supplier with a wide range of prices and products. 6. Production costs: At this point it is clarified that there are no production costs since the company is only a marketer. 7. Infrastructure: It will be possible to show what expenses are taken or taken into account when entering the market. 8. Organizational strategy: A count will be made of the weaknesses, opportunities, strengths and threats that the company has, as well as the companies that participate or work with Colchones Haén villas de granada. 9. Organizational structure: The organization chart of the company and its structure are also made known based on the projection of sales in 5 years, since it is evident when the company will have to make more hires. 10. Legal aspects: It is announced how the company is constituted and before which regulatory entity. 11. Administrative costs: It is announced what expenses would be incurred annually according to personnel expenses and start-up expenses. 12. Income: The initial amount that the entrepreneur had to carry for the correct start-up is disclosed. 13. Expenditures: Expenditures are reflected for the first year of its operation. 14. Contributions to the national or regional development plan: It is explained how the company benefits or generates impact within the national or regional development plan. 15. Contributions to the cluster or productive chain: It is explained to which industry the product belongs and its relevance 16. Impacts: It is explained what economic, regional, social and environmental impact the company seeks to have. 17. Executive summary: This summary will seek to publicize the most key points of the entire project and therefore will emphasize them, giving solutions to all the unknowns that may be generated throughout the reading of the project. 18. Annexes: At this point, the physical documents available to the company will be made available to readers.