Significados sociales y culturales que orientan el consumo hedónico de alimentos en restaurantes tipo gourmet en ejecutivos entre los 25 y 55 años en la ciudad de Bogotá

Abstract

This research aimed to identify the social and cultural meanings that guide the hedonic consumption of food in gourmet restaurants and executives between 25 and 55 years of the city of Bogotá. The research methodology used the qualitative type, using the ethnographic method, which allowed it through the observations of the participants to recognize the main areas of the city such as La Zona T, Zona G, the Usaquén neighborhood and La Macarena; In the same way, through the semi-structured interviews, it was possible to understand the social stereotypes that guide this type of hedonic consumption, which is reflected in the customs that have structured through the practice of consumption, through the definition of a criterion De Choice, based on the formation of wise people mediated by culture, level of education, previous experiences, taste formation and emotional ties related to quality in food, service, environment and dining spaces.