Oportunidades para el sector de marroquinería y calzado de Colombia en el mercado de Estados Unidos frente a la tensión geopolítica entre EE. UU. y China

Abstract

This research analyzes the prospects of the Colombian leather goods and footwear sector in the U.S. market, considering the current geopolitical context between the U.S. and China. The main objective is to evaluate the viability of products in the leather goods and footwear sector, to increase Colombia's presence and commercial share in the U.S. market, based on a readjustment in trade relations. The method used is descriptive and analytical, based on international trade data and sectoral studies. Export opportunities are evaluated, highlighting the quality and added value of Colombian products, as well as the favorable framework of the Free Trade Agreement with the United States, providing a competitive advantage over China. The results indicate that, despite the potential to expand its participation in the U.S. market, Colombia will have to strengthen its competitiveness and productive capacity to take advantage of the current geopolitical situation. The main discussions address both the internal challenges of the sectors and the opportunities arising from international dynamics. In conclusion, although the geopolitical environment offers an opportunity, the effectiveness of its use depends on the implementation of structural improvements within the sector in the Colombian industry, by strengthening and training the workforce