La experiencia del usuario a través del diseño cartográfico para la producción de estrategias comerciales

Abstract

Cartographic design is a tool applied in the digital and realistic environment, being an important element of each space, place or event. In this project, based on the personal experience of dealing with a client, the absence of a cartographic system in the warehouses of the Pepe Ganga company, is proposed the development and solution of this problem. Firstly, the characteristics of a research guided to the social public are studied, in this way using direct or indirect communication with the user. To later, delve into the semantic elements of design and cartography, passing through geometric figures, the color of the cartographic detonations that are reflected in temperature planes and the clear interpretation of the icons. Based on this, the graphic pieces of cartographic design are made and composed, thus giving an excellent user experience. In this way, reflected in the experience, the second objective of this project is given, the generation of commercial strategies, since the clients have knowledge about the different points of sale located in Colombia.