Estrategias de Posicionamiento en la Industria del Bocadillo Veleño en Barbosa Santander

Abstract

Since the 1990s, the Colombian economic situation has been classified as one of the most prosperous in Latin America, thanks to its achievements in the search for commercial allies, multilateral agreements, innovation, quality products and raw materials, among others. In order for a specific region or municipality (in this case Barbosa) to have a sustainable economy for its development, the transversality of the sectors is essential productive; the marketing of sandwiches from Velez is one of the most representative, working interdependently; being one of the generating sources of employment and international recognition. Thus, taking into account that, over the last 15 years, trade and the Santander economy managed to multiply the volume of the Gross Domestic Product (GDP) by up to 1.6, comparing the figures provided by the National Administrative Department of Statistics ( DANE) and analyzed in the report of the Competitiveness Observatory of the Bucaramanga Chamber of Commerce, where the average annual growth at this time was 3.9%” (Ruiz, 2019, p. 3). This document is intended to give rise to the need and opportunity for research in the municipality of Barbosa. It is important to highlight that despite this being a strong and dynamic sector at the internal level, managed to identify the veleño sandwich as a product with considerable export potential. Throughout this project, information will be provided from academic and theoretical bases that They will be based on the subsequent analysis and systematization of information on the applicability of surveys in the sandwich industry.