Diseño gráfico en construcción: generando vida en el cemento

Abstract

CEMEX is a construction materials distribution company—specializing in cement—with a strong national and international presence. Founded in Mexico in 1906, it operates in over 50 countries. Its products are distributed on a large scale domestically, supporting major projects such as the Bogotá Metro and urban infrastructure. The role within the company involves supporting the communications team as the third graphic design intern; this entails collaborating with other design team members and creating audiovisual assets. The internship spans six months, beginning in February 2026 and concluding in August of that same year. The internship has involved creating graphic materials for the company on a weekly, progressive basis, without a fixed schedule. While the specific objectives of these materials vary, they share a common goal: communicating the company’s vision of "Building a better future" and reinforcing its core values—operational safety, fostering innovation, and sustainable development. This document compiles the experiences and knowledge gained during the internship at CEMEX, detailing the design and visual communication processes used to create various requested audiovisual assets, as well as the creative processes employed to achieve the required results. Additionally, it analyzes the production processes and challenges encountered during the internship.